the cool kids: FOX internship
For my part of my internship in the Digital Design department at FOX Broadcasting Company, I was tasked to create my own fictionalized branding for the upcoming show, The Cool Kids. I selected from potential key-art from the print department's current selections and followed a similar aesthetic to create a cohesive brand for the show within digital and social graphics that would also be consistent with print materials. The final output consisted of a brand book, social media style guide and shareables, and an Instagram ad that would briefly introduce the characters as an ad on the social feed using short clips from the pilot.